It’s Jake, from State Farm.

Here’s the deal

After 10 years, Jake from State Farm is back with a brand refresh for State Farm. The Real Deal campaign centers around the intersection between culturally resonant moments, millennial values, and insurance.

Case Study

Contextual Video - Activation and Longform Content

Jake breaks down being a good neighbor with helpful drive-in movie tips. This was shown at drive-in movies to remind moviegoers to be good neighbors. We shot this with anamorphic lenses and vintage glass to recreate the tone of the retro drive-in theatre movie experience.

Pre Roll

Jake also spent time on streaming apps. (Hey, we all watched a lot more content in 2020)
On Peacock we surprised binge-watchers with only one ad viewing experiences.

Social

I assisted with the rebrand of @jakefromstatefarm on social up through the his official TikTok debut. His social platforms have gone on to recieve numerous awards and millions of followers.