It’s Jake, from State Farm.
Here’s the deal
After 10 years, Jake from State Farm is back with a brand refresh for State Farm. The Real Deal campaign centers around the intersection between culturally resonant moments, millennial values, and insurance.
Case Study
Contextual Video - Activation and Longform Content
Jake breaks down being a good neighbor with helpful drive-in movie tips. This was shown at drive-in movies to remind moviegoers to be good neighbors. We shot this with anamorphic lenses and vintage glass to recreate the tone of the retro drive-in theatre movie experience.
Pre Roll
Jake also spent time on streaming apps. (Hey, we all watched a lot more content in 2020)
On Peacock we surprised binge-watchers with only one ad viewing experiences.
Social
I assisted with the rebrand of @jakefromstatefarm on social up through the his official TikTok debut. His social platforms have gone on to recieve numerous awards and millions of followers.
